OUR MARKETING CLIENTS HAVE BEEN FEATURED IN

OUR five tier PROCESS for podcast growth

1.
Publicity

We’ll craft a press kit and media pipeline focused on telling the story of your show to the people who will care most. We send the right message to the right people at the right time.

2.
Marketing

The best podcasts don’t stand alone: They amplify entire ecosystems. We'll show you how to utilize all of your owned properties – website, newsletter, social, live events – to drive podcast listeners, and we'll show you how to track attribution.

3.
Cross Promotion

Audience growth isn’t a zero-sum game, and your peers may not be your competitors. We’ll identify similar shows, then use our network to secure guest swaps, ad swaps, feed drops, and social promotions for you.

4.
Podcast App Features

Every major podcasting platform, from Apple Podcasts to Spotify to Pandora, boasts a special “discovery” section. We’ll help you navigate these platforms and determine the best ways to ensure new listeners are continually finding your show.

5.
Paid Promotions

In addition to earned promotions, podcasts can also purchase advertisements in podcast apps, newsletters, other podcasts, and social media. Give us an ad budget, and we will give you a winning paid promotion strategy.

WHAT’S INCLUDED:

Every show will have its own process based on budget, timing, and scope, but here’s a breakdown of what’s possible. 

We’ll craft a press kit (including synopsis, talking points, pitches, and media pipeline of relevant writers, outlets, and podcasts) focused on telling the story of your show to the people who will care most. We’ll ensure the right message is sent to the right people at the right time (with attribution tracking!) so that your podcast receives features, coverage, and interviews across print, digital, radio, television, podcast feeds, and beyond.

The best podcasts don’t stand alone: They amplify entire ecosystems. Do you have a launch partner, or does your show represent another media or brand entity? What are your social media stats, and who visits your website? We’ll strategize your owned and internal capabilities (your social media, email newsletter, website, etc.) to optimize marketing efforts, as well as provide guidance on the visual branding of your podcast artwork and episode metadata (including the title and potential tagline, the color scheme, the branding, SEO for podcast episode titles and descriptions, and more).

Audience growth isn’t a zero-sum game, and your peers may not be your competitors. We’ll identify similar shows, then use our established network of relationships and historic campaign data (of hundreds of millions of impressions) to secure effective guest swaps, cross-promo spots, episode feed drops, and social promotions aligned to your target audience and content goals.

We’ll make sure your podcast is available on all podcast apps (so when you say “listen wherever you get podcasts,” it is an accurate statement!). What’s more, we’ll work with major podcast apps (like Apple Podcasts, Spotify, and Amazon Music) to pitch your show for consideration for prominent carousel banners, show collections, and episode features within those platforms. 

In tandem with earned media, podcasts frequently elect to purchase promotional placements in podcast apps, comparable podcasts, email newsletters, and beyond. Give us a budget, and we will use our historic campaign data (we’ve purchased millions of dollars of ads) to give you a winning paid promotions strategy.

Your podcast deserves to be recognized. Our team has a proven track record of submitting and garnering awards on behalf of our clients, including nationally-recognized audio and media competitions as The Webby Awards, The Signal Awards, The Podcast Academy’s Ambie Awards, and more.

Podcast Marketing Services
Podcast Growth Clients to Date
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Media Placements Annually
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Podcast Awards Won to Date
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