Video Production Services
Using video to promote podcasts has become popular due to the rise of video-first platforms. Social apps like Instagram and TikTok have turned several generations into fans of 30-second clips, while YouTube has evolved into one of the biggest streaming platforms in the world. Not only have we seen a consumer switch from cable television to social media, large numbers are now consuming their podcasts on YouTube and YouTube Music. Recording your show visually gives you more options for sharing your content across different channels, helping with podcast discovery and growing audience numbers.
Whether you’re new to podcasting or an experienced host, integrating video can enhance your content and grow your audience.
Video Production
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OUR PRODUCTION PROCESS
Creative Development
Whether you’re looking to add full service video or lower lift audiograms to your show, we work with you to build out the concepts and see which type of content fits your needs.
Pre-Production
We look at available assets and schedules to build out the most efficient and exciting workflow to keep your show moving forward while adding value and a new avenue to reach your audience.
Production
Lights, camera, and action! We get all of the equipment in order and work through the process of creating your personalized video project. Whether it is a static image or full scale video interview, we are with you every step and solving any technical issues as they arise.
Post-Production
We dive into the editing process helping to make everything look, sound and feel as great as possible. Building social assets from larger interviews and create motion graphics that animate and excite your audience. Your vision is polished and ready for display.
Series Support
Momentum is crucial to a successful show, and we’re committed to helping you maintain the show’s quality and engagement for the duration.
TRUSTED BY TOP BRANDS
Sample types of video productions
Static Images or Animated Clips
A basic but very effective approach is to combine your audio with your show’s logo or artwork. We can also create short, animated clips to bring key points or moments in your podcast to life and provide more visual interest to keep viewers engaged.
Talking Heads
Incorporating video footage of you and your guest speakers adds a personal touch and creates a more intimate experience for your viewers. It’s like having coffee with a friend (only without the coffee).
Multi-Camera
Whether shot in a studio or remotely, multiple camera angles give you the greatest flexibility in post-production and make for the most engaging viewer experience. Throw in some B-roll to embellish your storytelling.
Social Video
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Recent Work
WHAT’S INCLUDED:
Every show will have its own process based on budget, timing, and scope, but here’s a breakdown of what’s possible.
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WHAT people are saying
KEY THINGS TO CONSIDER
Adding video to your podcast can be a great way to engage your audience and grow your reach. Here are some key things to consider when making the leap to video:
- Why add video? Is it to expand to platforms like YouTube, increase discoverability, or enhance storytelling? Clarify your goals to determine your approach (e.g., full episodes vs. short clips)
- Static Video: A single image or animation with audio (minimal effort, but limited engagement).
- In-Studio Recording: Video of hosts and guests recording the podcast (requires a setup but feels authentic).
- Dynamic Visuals: Integrating b-roll, graphics, or animations to enhance the storytelling (higher production value but more time-intensive).
- Hybrid: Use video selectively for key segments or episodes.
- Cameras: Invest in good cameras for clear visuals. Entry-level DSLR/mirrorless cameras or high-quality webcams can work well.
- Lighting: Proper lighting is crucial. Use softboxes or ring lights for a professional look.
- Microphones: Stick to podcast-quality mics; audio is still king.
- Accessories: Consider tripods, gimbals, or a switcher for multi-camera setups.
- Background: Choose a clean, visually interesting backdrop or use branding elements. Avoid clutter or distracting elements.
- Lighting Placement: Ensure your subjects are well-lit with no harsh shadows. A three-point lighting setup is ideal.
- Framing: Follow basic rules like the rule of thirds, and maintain consistency in camera angles.
- Video Editing Software: Tools like Adobe Premiere Pro allow precise editing.
- Syncing Audio and Video: Use clapperboards, software or manually align the audio and video in editing.
- Branding: Add branded intro/outro, captions, and graphics for consistency.
- YouTube: Ideal for full episodes or highlights. Optimize titles, thumbnails, and SEO for discoverability.
- Social Media: Share short, engaging clips to drive traffic (Reels, Shorts, TikTok).
- Your Website: Embed video episodes for added value.
- Video editing and storage require significant computing power and disk space. Ensure you have sufficient resources for smooth production.
- Visual Cues: Address the camera directly when appropriate to connect with viewers.
- Interactive Elements: Use visuals to amplify calls-to-action, such as subscribing or visiting your website.
- Adding video can double or triple your production time. Factor in equipment costs, editing time, and the need for a dedicated video editor or crew.
- Start small by recording a few video episodes or clips, and gather audience feedback to refine your approach.
