At The Podglomerate, we recommend using AI tools responsibly, because we recognize how much they can help small podcast teams and solo podcasters who might not have a dedicated marketing team for tasks like writing titles and show notes or designing your podcast cover art.
The AI tools we’ll cover in this article can significantly transform your marketing workflow, including creating email newsletters and social media assets, transcribing interviews, and more. And if you’d like some expert support with your podcast marketing efforts, schedule a free consultation with our team.
What are the concerns around using AI tools for podcast marketing?
When done effectively, AI tools can speed up the podcast marketing process while uncovering opportunities that may have been missed. At a high level, generative AI chatbots like ChatGPT, Gemini, and Claude can serve as a personal marketing assistant, compiling research, proofreading your work, and even performing competitor analysis with a few well-worded prompts. Other tools can even repurpose content, transforming a single episode into a suite of assets for social media, paid media, and other channels.
However, this can have a negative effect on your podcast’s authenticity if you lean too much into efficiency.
For starters, AI is everywhere, especially in marketing materials. So much so in fact that Merriam-Webster’s word of the year for 2025 was “slop” – a derogatory term referring to the oversaturation of AI-generated videos, text, audio, and images. For podcasters, you might feel skeptical when it comes to relying on AI tools for marketing, because we’re now in an age where podcast audiences are hyper-aware of this kind of synthetic media. We know that AI tools can save us time, but the bigger concern is whether AI tools can be used responsibly without stripping out the humanity of your podcast and your brand.
A 2024 research study from the University of Waterloo was an early warning of this erosion of trust, stating that nearly a third of people struggle to tell whether an image is AI-generated – something to think about if you’re considering using AI tools for creating visual assets. In terms of media ethics, following UNESCO’s recommendations for using AI puts an emphasis on the importance of human oversight – a necessity for protecting your podcast’s authority.
The concerns around using AI tools for podcast marketing can be mitigated by keeping humans in the mix. You can still use AI tools for accelerating and multiplying your output, but there needs to be another set of eyes reviewing what’s been created before publishing it to the world.
Now let’s take a look at some tools we recommend to help scale your podcast’s marketing efforts without sacrificing your show’s originality.
How can I use AI tools for my podcast’s marketing?
Like we talked about earlier, AI tools can be a tremendous help to your podcast marketing efforts. We’ll list some common marketing tasks along with our AI tool recommendations. One thing to note: several of these tools have a robust set of features that make them useful for several marketing tasks. Evaluate the ones that fit best with your podcast’s workflow.
Now let’s dive in!
Content Repurposing
Content repurposing involves using clips or transcripts from your podcast and transforming them into different forms of content. It’s an excellent way to really stretch the value of your podcasts and provide value to a wider segment of your audience. Some of these other forms of content include video or audio clips, articles, or social media posts.
Here are some AI tools we suggest for content repurposing:
- Underlord: While Descript is primarily a tool for podcast production, it has a feature called Underlord that automatically generates captions, blog posts, emails, and articles.
- Dubb Media: This AI tool can generate video summaries, captions, and call-to-action prompts for your clips.
- Capsho: “Content in minutes” is Capsho’s slogan, and their AI-powered features definitely live up to that promise. It’s specifically designed for content repurposing, and can generate episode titles, show notes, blog posts, social media captions, and newsletters from any podcast media..
Email Newsletters
Whether you have your own newsletter or you are doing cross-promotion with another podcast, AI tools can save you time by generating screen grabs, quotes, or other assets from your podcast episode to use.
Here are some AI tools we suggest for email newsletters:
- Beehiiv: This tool is packed with AI features, including AI Max and AI Social Helper, that can optimize subject lines and create SEO-rich metadata to boost the effectiveness of your newsletter copy.
- Castmagic: Castmagic uses AI to pull out key moments from podcast audio or YouTube videos, generate show notes, and easily turns podcast episodes into newsletter-friendly summaries.
Keep in mind that while these tools are useful for creating newsletter copy, they are not email service providers (meaning they don’t schedule and send newsletters). You’ll still need to choose an email service provider to build and store your subscriber list and send your newsletters.
Video Clips
If you discovered a podcast on Instagram or TikTok, then you probably saw a video clip that was generated by an AI tool. These tools can analyze your content, extract video clips automatically, and even generate accessible, well-designed subtitles. This is great if you’re a solo podcaster or you’re on a short deadline to create assets.
Here are some AI tools we suggest for video clips:
- Descript: As a highly-effective video podcasting tool, Descript can also auto-generate short clips and captions from full episodes.
- Riverside.fm: Riverside is excellent for podcast recording, and their AI-powered “Magic Tools” can generate social clips, transcripts, and show notes from your episodes.
- Veed.io: Veed’s AI-powered video editor is popular with marketers and podcasters, letting you easily auto-generate captions and podcast templates with just a few clicks.
- Recast Studio: This tool is geared towards marketing teams, but is packed with enough features for solo podcasters as well, like creating a bunch of video clips from a single episode in minutes. No video editing skills needed!
Transcripts
Transcripts are a valuable resource for your podcast marketing and require little effort – especially with the help of AI tools! They can be added to web pages to increase your SEO keywords. They are helpful for creating captions and editing your podcast (in a tool like Descript). Also, they can be used in conjunction with generative AI chatbots (ChatGPT, Gemini, etc.) to create plans for articles or scripts for trailers. Talk about versatility!
Here are some AI tools we suggest for creating transcripts:
- Rev: Rev is one of the oldest tools on this list, but it’s for a good reason. Their transcription services (both human and AI-powered) have such a high level of accuracy that they’re used by lawyers, court reporters, and investigators as well. That means it’s great for podcasters too.
- Superwhisper: This highly useful tool can not only transcribe external audio and video files, but it can also translate 100+ languages! It works with any app where you can type text, so it’s an easy tool to integrate into any podcasting workflow.
- Trint: This AI-powered transcription tool has text editing and collaboration tools, and can convert live conversations, audio, and video to text in over 30 languages. It’s also ISO 27001 certified which makes it extremely secure.
- Otter: Otter is an AI-powered speech-to-text transcription with real-time syncing. The tool also pulls out summaries and insights from your audio, and if you connect it with Dropbox, you can sync your video and audio files into Otter for transcripts, then save the transcripts back to your Dropbox.
- Sonix: This AI-powered automated transcription tool includes multi-language support (fifty-three in total!), as well as analysis tools to detect trends and insights from your podcast.
- Podsqueeze: This platform is designed to streamline workflows by using AI to automatically generate transcripts, summaries, show notes, SEO-optimized blog posts, and short video clips from podcast episodes.
Show Notes
Just like podcast transcriptions, you can also automate your podcast show notes to improve your SEO rankings. Optimizing your podcast metadata improves your discoverability in search engines, podcast apps, and directories, just by targeting keywords within your niche.
For example, if someone searches “business podcast for women” in a podcast app or search engine, you’ll want to include these words in your show notes so that your women’s business podcast will show up as a result.
Here are some AI tools we suggest for show notes:
- Castmagic: We touched on Castmagic earlier, but this tool really shines when it comes to taking raw audio or video and turning it into a number of different content formats – including show notes. You can also fine-tune your output to your podcast’s specific tone and voice, making sure that what Castmagic generates sounds authentic to you and your audience.
- Deciphr: Deciphr’s 2.0 platform takes your audio, video, or text, and transforms it into show notes, SEO-formatted articles, newsletters, and more, all with a simple prompt. It also creates audiograms, video clips, and it can make content plans.
- Ausha: This is one of our favorite AI tools! Ausha is an all-in-one platform with tools to distribute, promote, and analyze your podcast. It’s trusted by over 20,000 podcasts.
SEO
In 2026, SEO surpassed keyword stuffing in show notes and episode titles. Now it’s about optimizing your content for AI agents and LLMs that can cite your content in their results as well.
Here are some AI tools we suggest for SEO:
- Rank Math: This AI-powered SEO plugin for WordPress is the most powerful way to get the best SEO tools added to your website. And it’s free! Along with its seo features, it can provide site analytics so you can get a great overview of your search performance.
- Surfer: Ride the SEO wave with this AI-driven content tool designed for optimization and boosting search rankings. Surfer is tailored for marketing teams and content creators with an emphasis on simplicity with maximum visibility.
- PodSEO: This SEO and discovery platform uses keyword optimization, metadata enhancement, and AI-powered analytics to improve podcast visibility on search engines, YouTube, podcast apps, and generative AI chatbots.
Conclusion
AI is all around us when it comes to podcast marketing and the tools we use. But its value really depends on how strategically you choose to use it. We know about the advantages for workflows and supporting small or solo teams, but there’s a risk with relying on too much of a good thing. We recommend a hybrid approach – using AI tools with genuine human oversight – and we’ve provided a number of AI tools currently on the market that can help with all kinds of marketing tasks.
Have questions? Interested in working with The Podglomerate to help grow your audience and improve your podcast marketing strategy? Email us to learn more about our services.
