Artificial intelligence (AI) has become an essential tool in podcasting, especially for marketing and growth. Many podcasters now rely on AI tools to save them time and money by streamlining their efforts. While these tools offer significant advantages, it’s important to pay attention to potential pitfalls like copyright infringement.
While AI has huge benefits, you risk turning your content into “soulless” repetitions of existing work. That’s why we recommend using AI to cut out menial tasks like transcription, rather than using it to for creative exercises, such as designing your podcast cover art.
AI can be especially helpful for small podcast teams or solo podcasters. Without a dedicated marketing or video editing team, indie podcasts often struggle to maintain a consistent publishing schedule. This challenge puts smaller shows at a disadvantage. Larger podcasting teams use a mix of paid and organic marketing strategies to grow their audiences. Quite a task if you’re working alone.
Thankfully, there are AI tools out there that can significantly reduce your marketing workload. In this article, we will cover our recommendations for content repurposing, social media clips, transcription, and show notes. Don’t worry, we’ll cover both audio-first and video podcasts. We don’t pick favorites.
If you’d like some expert support with your podcast marketing efforts, schedule a free consultation with our team.
How Have AI Tools Changed Podcast Distribution and Marketing?
When done effectively, AI can speed up the podcast distribution and marketing process while highlighting opportunities that may have been missed when planning your strategy. Think of tools like ChatGPT as a low-cost personal assistant. They can compile research, check your work, and perform competitor analysis. However, the data that AI compiles can come from sources that will require manual verification. Basically, don’t trust everything the robots say. You will still need to review and edit their recommendations.
The main benefits of AI for podcasting have been in production, but marketing has also seen advancements in content creation and repurposing.
Are There Any Disadvantages of using AI in Podcast Marketing?
Let’s be clear, AI is still a controversial technology, especially as it pertains to AI-generated images or voices. Around a third of people struggle to tell whether an image is AI-generated, making it important to declare if you are using it in your content. If you are concerned about media ethics, we would point you to UNESCO’s recommendations for using artificial intelligence.
There are further disadvantages to using AI for your podcast marketing beyond abstract questions of what is “real” or “fake”. AI content can have a negative impact on your SEO rankings. It may also turn off potential listeners who see the content as off-putting, repetitive, or inauthentic.
Our own SVP of Marketing & Audience Development, Joni Deutsch has spoken extensively about her winning podcast marketing strategy. For Joni, “content is key.” In the next section, we’ll explain how to use AI tools to create and repurpose your podcast content.
AI Tools for Quick Content Creation
Regardless of whether you have an audio-first or video podcast, we recommend creating clips of your show to distribute across socials like LinkedIn, TikTok, and Instagram.
Using AI tools for quick content creation will help expand your social media reach and increase current audience engagement.
Chatbots and other generative platforms can also help you plan your strategy by formulating ideas based on previous models. Try ChatGPT or Claude.
An example of a ChatGPT prompt for content creation:
“I run a podcast about [topic] and I’m looking for help with content creation. I need support with things like episode summaries, show notes, blog posts, social media captions, and possibly repurposing content for different platforms. I want the content to match my podcast’s tone, engage my audience, and help with discoverability. Can you help me develop a content strategy and create compelling materials to promote my show?”
You can help ChatGPT narrow down its parameters by conducting a competitor analysis and determining what platforms your future listeners are using. Casting a wide net can work, but focusing your scope will be a better allocation of your resources.
If this process sounds daunting, our team is here to support you with your podcasting goals. Schedule a consultation to find out how we can help with content creation.
Content Repurposing
The basics of content repurposing involve taking clips or transcripts from your podcast and transforming them into different forms of content. This process can include creating video or audio clips, LinkedIn thought leadership posts, or SEO articles.
AI Tools for Content Repurposing:
- Descript – Primarily a podcast production tool, Descript also has a feature called Underlord can can automatically generate captions, blog posts, emails and articles
- Dubb Media – This AI tool can generate video summaries, captions, and call-to-action prompts for your clips.
- Capsho – A tool designed specifically for content repurposing. It can generate episode titles, show notes, blog posts, social media captions, and emails from podcast audio.
- listener.fm – This nifty tool helps with AI-powered podcast growth, content automation, and marketing.
Newsletters
Whether you have your own newsletter or participate in cross-promotion, it can be highly time effective to use AI to help you generate screen grabs, quotes, or copy from your podcast episode to use in your podcast.
AI Tools for Newsletters:
- Beehiiv – This email newsletter platform is designed for podcasters to generate AI-supported newsletter optimization and growth.
- Capsho – Not content with just being good at content repurposing, Capsho is also effective at creating newsletter drafts.
- Castmagic – You may not have heard of this AI tool, but it will feature heavily in this article. Castmagic uses AI to pull out key moments, generate show notes, and turn podcast episodes into newsletter-friendly summaries.
Remember, some of these AI tools are not the same thing as Substack or MailChimp. You may still need to choose a newsletter distribution platform to store your subscriber list and send your emails. Pay attention to the product you are choosing before parting with any money, and consider reaching out to customer service for a free trial before committing.
AI Tools for Sharing Your Podcast on Social Media
Social media platforms are a great way of giving future listeners a taste of your content, and you don’t need a video podcast to make these effective. Just overlay your audio clip on an image or stock video. Remember to include subtitles to capture engagement on your clip.
Social Media Shorts
If you found a podcast on video-based social media like Instagram or TikTok, you probably saw a clip generated by one of these AI video tools. They analyse your content and pull out clips that they think will have a “hook” for viewers.
While not perfect, such tools can save a lot of time, and you should consider experimenting with their capabilities if you are working alone or on a short deadline.
AI Tools For Social Media Shorts:
- Capsho – Create AI-generated social media captions and short-form content from your podcast audio.
- Descript – As a highly-effective video podcasting tool, Descript can also auto-generate short clips and captions from full episodes.
- Podium – This tool creates social media-ready soundbites and highlights from podcast episodes.
- Riverside.fm – Records high-quality remote video podcasts with AI transcription.
- Veed.io – This video tool is popular amongst marketers. Veed’s AI-powered video editor with auto-captions and podcast templates.
Easy Podcast Transcriptions
You may not have considered using AI to generate a podcast transcription. You might not have paid any attention to transcripts at all. But they are a valuable resource for your podcast marketing and require little effort – especially with the help of these AI tools.
Podcast transcripts have several uses. They can be put into AI tools like ChatGPT and used to generate plans for articles or scripts for trailers. They can also be added to web pages to increase your SEO keywords. Finally, they are also helpful for creating captions and editing your podcast.
In this section, we’ve outlined tools that will help with podcast transcripts and SEO optimization, but there are many more uses for transcription.
AI Tools for Speech-to-text Transcription:
- Rev AI – High-accuracy AI and human-powered transcription services.
- Whisper by OpenAI – Open-source AI model with highly accurate speech recognition. Apparently it’s almost as good as a human. Who knows? But it looks sleek.
- Trint – This AI-powered transcription tool has text editing and collaboration tools.
- Otter.ai – The sweetly named Otter.ai is an AI-powered speech-to-text transcription with real-time syncing.
- Sonix – Automated transcription with multi-language support (fifty-three in total!), as well as editing tools.
- Descript – Oh look, Descript again. It transcribes and lets you edit audio by modifying the text. Pretty neat. But more and more tools have this capability, so be sure to look around.
AI Tools for SEO Optimization:
- RankMath – AI-powered SEO plugin for WordPress. It’s free and can be useful for ranking podcast websites.
- Surfer SEO – Ride the SEO wave with this AI-driven content tool designed for optimization and boosting search rankings.
- Podcastpage.io – A website builder with built-in SEO tools specifically for podcasts.
Podcast Show Notes
Along similar lines to podcast transcriptions, you can also automate your podcast show notes to improve your SEO rankings. Optimizing your podcast metadata will improve your discoverability by targeting keywords within your niche.
For example, if someone searches “business podcast for women” in a podcast app or search engine, you will want to include these words in your show notes so that your women’s business podcast will be visible.
AI Tools For Podcast Show Notes:
- Ausha – One of our favorite AI tools, Ausha is an all-in-one platform that helps you launch and grow your podcast.
- Capsho – AI-powered tool that generates show notes, blog posts, and social content.
- Listener.fm – Automatically creates show notes and summaries from episodes.
- Castmagic – Extracts key points and generates detailed show notes from audio.
Video Podcasting
If you are producing a video podcast, consider choosing an AI tool that can create several different types of video clips that you can post across multiple platforms, including TikTok and YouTube. Different platforms require different formats, so pay attention to the two Ds: dimensions and duration.
AI Tools for Video Podcasting:
- Descript – This multi-purpose platform automatically extracts key moments from your podcast for repurposing on social media.
- Castmagic – This tool uses AI to generate short, engaging sound bites from long-form audio.
- Recast Studio – AI-powered tool for creating short clips and audiograms from podcast episodes.
Have questions? Interested in working with The Podglomerate to help grow your audience and improve your podcast marketing strategy? Email us to learn more about our services.
