Andy Pizza and the Creative Pep Talk Podcast reached out to The Podglomerate with the aims of maximizing their podcast revenue operations. It was paramount that we did so while maintaining the integrity of the podcast and its relationship with its listeners. The Podglomerate aimed to:
Creative Pep Talk is a weekly podcast designed as a companion for your creative journey. Host Andy J. Pizza—New York Times bestselling author, illustrator, artist, newsletter curator, and speaker—shares insights from his own creative practice to help listeners navigate the ups and downs of their own paths. As the show’s jingle proclaims: “On the creative journey, it’s easy to get lost–but don’t worry, you’ll lift-off. Sometimes you just need a Creative Pep Talk.”
The host, while already successful with Patreon, had no direct advertising pipeline in place. Time constraints and a lack of desire to manage the tedious tasks of negotiating, contracting, servicing, reporting, invoicing, and collections stood in the way of leveraging advertising opportunities. The challenge: establish a brand-aligned, efficient, and profitable ad-sales operation that minimized the host’s administrative burden and allowed him to remain focused on what he does best—creating.
“My partnership with TPG means there’s a constant flow of new partnership opportunities coming into my inbox on a regular basis. I don’t have to constantly context switch between the business and the creative side, and that means the creative aspect of my show is always top of mind.”
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