We were excited to work with Master Plan, a gripping investigative series with a timely and consequential message about the state of American democracy. We partnered with The Lever’s team to support the launch through targeted press outreach across traditional outlets and new media, with the goal of amplifying the show’s impact and visibility.
The Podglomerate’s goals were to:
Master Plan is an investigative podcast from The Lever, exposing a 50-year scheme to legalize corruption in American politics. Hosted by award-winning journalist and Oscar-nominated writer David Sirota, the series uncovers never-before-reported documents, secret memos, and leaked recordings that reveal how corporate interests and political operatives reshaped democracy to serve the wealthy. From the Watergate era to Citizens United and the 2024 election, Master Plan follows decades of evidence, ultimately showing how democracy became a corrupt system.
Despite its high-quality reporting and timely subject matter, Master Plan faced some hurdles ahead of its launch:
The Podglomerate crafted a comprehensive marketing strategy to maximize exposure for Master Plan, the approach included:
Keep reading to discover how we achieved incredible results for The Lever in each of these key podcast marketing and growth areas.
“They had a terrific launch blueprint and executed a well-organized marketing plan over the course of many weeks – both of which made sure that our reporting ended up reaching a huge listening audience.”
Many wonder what podcast marketing agencies do for their clients. The answer is a multi-faceted audience growth strategy that is tailored to a podcast’s goals, target audience demographics, available resources, and show genre. Here’s how we supported Master Plan:
This podcast marketing case study exemplifies how a well-executed audience growth strategy can transform a new podcast into an award-winning, widely heard investigative series. Through targeted publicity, smart audience growth tactics, and industry recognition, The Podglomerate helped elevate Master Plan to national prominence.
Want to learn how The Podglomerate can grow your podcast’s audience? Email us at [email protected].
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