The Podglomerate specializes in podcast marketing and audience growth, but at its core, the team is passionate about impactful storytelling. The 13th Step presented an opportunity to support a powerful investigative series with a compelling and urgent message. The Podglomerate’s goal was to:
The 13th Step is a gripping investigative podcast from New Hampshire Public Radio (NHPR), exposing a disturbing culture of sexual misconduct in the addiction treatment industry. Award-winning journalist Lauren Chooljian follows the trail of a long-tolerated pattern of abuse, uncovering systemic failures and the limits of accountability. As the series unfolds, The 13th Step doesn’t just reveal a hidden crisis—it also examines the personal and professional risks of investigative journalism itself.
Despite its high-quality reporting and timely subject matter, The 13th Step faced significant hurdles:
The Podglomerate crafted a comprehensive marketing strategy to maximize exposure for The 13th Step. The approach included:
“Their ability to connect the show with the right listeners—whether through media placements, cross-promotions, or app features. Every move felt intentional, and the results speak for themselves.”
This success story exemplifies how a well-executed marketing strategy can transform a new podcast into an award-winning, widely heard investigative series. Through targeted publicity, smart audience growth tactics, and industry recognition, The Podglomerate helped elevate The 13th Step to national prominence.
Want to learn how The Podglomerate can grow your podcast’s audience? Email us at [email protected].
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