Why Monitoring Your Podcast Analytics Matters
Podcast analytics are a vital component of you podcast strategy, helping you create better content, market your show, and sell ads.
Podcast analytics are a vital component of you podcast strategy, helping you create better content, market your show, and sell ads.
Podcast interviews are a great way to give new listeners a taste of what they could expect on your own show and encourage them to give it a listen in a way that isn’t overly promotional.
In this list of podcasts about podcasts, we’ve rounded up some fantastic shows that cover every aspect of podcasting: production, industry insights, audience growth, and monetization.
Whether you’d like to try growing your podcast through cross-promotional partnerships or simply start monetizing your show by selling ads, it can be important to consider how it will impact the listener experience.
With dozens of podcasts launching every week, how do you ensure your show is noticed by the press? As the industry has grown, publications like The New York Times, The Guardian, and Vulture have expanded their coverage of podcasting — alongside the rise of dozens of influential podcast newsletters.
You’ve launched your podcast. The content is solid, the production is right. Now what? Owned media is your secret weapon to podcast growth, audience development, and free marketing.
These questions are designed to help you avoid oversights when starting a podcast, as well as key considerations for your branded podcast journey. Think of it as having a consulting producer in your pocket.
Podcasts can be the heart of your branded marketing strategy. While they require effort to develop and maintain, their content can be quickly and easily repurposed across numerous channels and formats.
In this article, we will explain why you should (or shouldn’t) launch a branded podcast of your own.
The future of podcast marketing is here, and it makes the most of artificial intelligence to get the best results. In this overview, we break down the best AI tools in each marketing category.
What are the secrets to podcast marketing in 2025? Audio expert Joni Deutsch gives a podcast marketing masterclass in collaboration with The Webby Awards and shares her 6 pillars for audience growth in 2025.
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