Publicity/App Features - interview pitches to other podcasts, media coverage of show/host, feature pitches to podcast apps (Apple Podcasts, Spotify, Amazon Music, etc.)
Content Marketing - digital engagements (Reddit AMAs, Quora, Twitter Spaces, etc.), social media strategy, newsletter/Substack strategy, website strategy, podcast SEO optimization
Cross Promotion - guest appearance swaps, cross-promo ad swaps, episode feed drops
Distribution/Analytics - podcast platform set-up (RSS feed ingestion to podcast apps, Apple Podcasts Subscriptions/Apple Channels set-up, etc.), attribution platforms (Chartable, Magellan, Swap.fm, etc.), stat tracking (downloads, followers, episode consumption, etc.)
Paid Spend - paid audio, paid digital (newsletter, social media, influencers, etc.), paid podcast app
Miscellaneous - podcast artwork, guest bookings (on client show), podcast award submissions
