Producing a podcast involves more than just great audio content. Adding video can help your podcast stand out and reach a broader audience. Video engages visual learners, builds a stronger connection with viewers, and boosts shareability. Whether you’re new to podcasting or an experienced host, integrating video can enhance your content and grow your audience.
Adding video to a podcast recording can significantly enhance its reach and engagement, but what are the best options to meet your podcast video needs and resources? The Podglomerate is here with a variety of recommendations (for equipment, software, and process) at different budget levels (low cost, medium cost, and high cost) to help elevate your podcast and captivate your audience through video content.
And remember: it’s also fine to move ahead without video if it doesn’t make sense for you and your show.
Why Is Video Podcasting Popular?
If you’re a podcaster – or even podcast curious – you have likely heard about the importance of video podcasting for growth. Using video to promote podcasts has become popular due to the rise of video-first platforms. Social apps like Instagram and TikTok have turned several generations into fans of 30-second clips, while YouTube has evolved into one of the biggest streaming platforms in the world. Not only have we seen a consumer switch from cable television to social media, large numbers are now consuming their podcasts on YouTube and YouTube Music. Recording your show visually gives you more options for sharing your content across different channels, helping with podcast discovery and growing audience numbers.
If you don’t want to add video to your audio, that’s totally fine! Video podcasting could unlock new listeners for your show. Ultimately, your decision depends on availability, budget, and creative vision. If you’d like some support to figure out if video podcasting is right for you, The Podglomerate’s award-winning production team can help here. We can break down the pros and cons to help you make a decision.
Do I Need Specific Video Podcasting Software?
Once you’ve decided on a video format for your podcast, you should consider choosing software based on your budget. While many free podcast software exist, it will be hard to achieve studio-quality video production with these platforms. However, a free or low-budget option is ideal if you’re just starting out.
While some video podcasting software is more popular than others – Riverside and Descript are standard recommendations – there’s no “perfect” software. Pick one that feels intuitive. Many of these platforms offer free trials, so why not make the same short episode on three different software? By comparing your experience, you can easily rank software based on ease of use, cost, and quality.
To make your video podcasting journey easier, The Podglomerate’s expert producers have put together a guide that details everything you need to get started based on budget. Within each category, we’ve explained what equipment you need, what software we recommend, and how to develop your video podcasting process. Don’t be afraid to experiment, especially at the beginning. You may also want to consider upgrading your equipment before you advance to a higher tier of software. Your journey is your own, and we’re always here to help if you need it.
Low Budget
This category is perfect for new podcasters, hobbyists, or independent creators who are just starting out or experimenting with video content. These creators might have limited financial resources and prefer to use affordable, easily accessible equipment. They are often focused on content quality and audience building rather than production value. They may also be creators who are testing the waters before making a larger investment.
Example: Pod Save America’s Tim Walz Bolsters Kamala Harris Campaign At HUGE Rally In Philadelphia
1. Equipment:
- Smartphone Camera: Utilize a smartphone with a good camera. Modern smartphones offer high-quality video recording, and most come with built-in microphones.
- Tripod: A basic smartphone tripod ensures stability during recording.
- Lighting: Use natural light or inexpensive LED ring lights to enhance video quality.
- Audio: While the smartphone’s built-in mic can suffice, consider an affordable lavalier microphone or simple desk microphone for better audio clarity.
2. Software:
- Editing Software: Free software like iMovie or Windows Movie Maker can handle basic editing tasks such as cutting, transitions, and adding text.
- Recording Software: Use apps like OBS Studio for free recording and streaming capabilities, as well as built-in recording software like Quicktime. Simple and affordable software like Descript is a great option as well.
- Platform: Upload your video podcasts to free platforms like YouTube.
3. Process:
- Setup: Position your smartphone on the tripod, ensuring good lighting.
- Recording: Record the audio and video simultaneously using your smartphone. For better audio, use a microphone plugged into your phone or computer.
- Editing: Transfer the footage to your computer and edit using NLE software. Sync the audio and video tracks, add transitions, and include any graphics or text.
- Publishing: Export the final video and upload it to YouTube or other free video hosting services.
Want to stay on top of changing trends in podcasting? Are video podcasts really the future? The Podglomerate’s newsletter is made by podcasters, for podcasters. Sign up and receive our free resource guide here.
Medium Budget
This category suits semi-professional podcasters, small business owners, and independent content creators who have a moderate budget to improve their production quality. These creators likely have an established audience and are looking to enhance the viewer experience with better visuals and sound. They might be interested in monetizing their content through ads, sponsorships, or subscriber-based models, requiring a more polished presentation.
Example: Creator Science’s Meet the Harvard Psychiatrist Getting YouTubers Millions of Views
1. Equipment:
- Camera: Invest in a mid-range DSLR or mirrorless camera such as the Canon EOS M50 or Sony Alpha a6400. Look at affordable lens options that give you the desired focal depth.
- Microphone: Use a higher-quality microphone like the Shure MV7 or Rode NT-USB.
- Lighting: Purchase a softbox lighting kit for consistent and professional lighting. Or a small LED panel mounted on the cold shoe mount of the DSLR.
- Accessories: Include a sturdy tripod and external camera monitor for better framing.
2. Software:
- Editing Software: Use more advanced software like Adobe Premiere Pro or Final Cut Pro X.
- Recording Software: Riverside Studio for better features and support for online recording, or Quicktime for local recording.
- Platform: Upload your content to YouTube and consider repurposing it for other platforms like IGTV or Facebook Watch.
3. Process:
- Setup: Position your camera on the tripod, set up your softbox lighting, and connect your external microphone.
- Recording: Record audio and video using your DSLR/mirrorless camera and external microphone. Ensure proper framing and lighting.
- Editing: Transfer the footage to your computer. Use advanced editing software to sync audio and video, add effects, and make more sophisticated edits.
- Publishing: Export the final video and upload it to YouTube. Promote it on social media and your podcast’s website.
High Budget
This category is for professional podcasters, media companies, and creators with a significant following or commercial backing. These individuals or teams prioritize high production values and are often involved in content creation as a primary source of income. They have the budget to invest in top-tier equipment and software, aiming for the highest quality in audio, video, and overall presentation. This group often includes creators looking to create a premium or subscription-based content experience.
Example: ESPN’s 2024 Fantasy Busts: Players to avoid in your draft | Fantasy Focus 🏈
1. Equipment:
- Camera: Invest in high-end cameras like the Canon EOS R5 or Sony FX3.
- Microphone: Use professional-grade microphones like the Shure SM7B with an audio interface such as the Focusrite Scarlett.
- Lighting: Use advanced lighting setups, including multiple softbox lights, LED panels, and light modifiers.
- Accessories: Include high-quality tripods, camera sliders, and gimbals for dynamic shots.
2. Software:
- Editing Software: Utilize industry-standard software like Adobe Premiere Pro, Avid, or DaVinci Resolve.
- Recording Software: Professional options like Wirecast for live streaming and recording. Record locally in uncompressed formats to SD cards.
- Platform: Upload to YouTube, Vimeo, and other paid platforms that offer better quality and monetization options.
3. Process:
- Setup: Create a professional studio setup with multiple cameras, advanced lighting, and soundproofing materials.
- Recording: Record using high-end cameras and microphones, ensuring impeccable audio and video quality. Use multiple angles to make the video more engaging.
- Editing: Employ advanced editing techniques, color grading, and special effects. Professional software offers extensive capabilities for high-end production quality.
- Publishing: Export the video in the highest possible quality and upload it to YouTube, Vimeo, or your own website. Use these platforms’ monetization features and consider launching a subscription service for exclusive content.
By scaling your budget, you can progressively enhance the production quality of your video podcast, attracting a larger audience and providing a richer viewing experience.
Incorporating video into your podcast production, whether on a low, medium, or high budget, can significantly enhance your content and expand your audience reach. By investing in the appropriate equipment and software for your budget, you can create engaging, high-quality video podcasts that resonate with viewers and listeners alike.
Have questions? Interested in having The Podglomerate help you with production or video podcasts? Learn more about our production capabilities here, or email us at [email protected] to learn more about our services.
