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Going Wild with Dr. Rae Wynn-Grant

Going Wild with Dr. Rae Wynn-Grant

Objective

The Podglomerate is the industry-leading podcast services company recently recognized as the “Best Podcast Marketing & Production Agency” by PR Daily. We specialize in comprehensive podcast growth strategies and have a proven track record with major media outlets and publishers including NPR, Netflix, and AFAR.

In 2025, The Podglomerate supported the season four premiere of Nature’s Going Wild with Dr. Rae Wynn-Grant with a multi-channel marketing strategy that included podcast app features, paid acquisition, and cross-promotional swaps.

The Podglomerate’s goals were to: 

  • Obtain partnerships and features related to Earth Day, as the season debut coincided with this holiday.
  • Effectively collaborate with other major networks and podcasts.
  • Build on the success of previous seasons and increase seasonal listenership to encourage sustainable podcast revenue streams.
PBS Nature Logo

Show Summary

Going Wild with Dr. Rae Wynn-Grant is the Webby Award-winning and chart-topping podcast produced by public television’s Nature that explores the human drama behind saving animals. In the fourth season, host Dr. Rae Wynn-Grant – an acclaimed wildlife ecologist and the co-host of Mutual of Omaha’s Wild Kingdom Protecting the Wild – speaks with nature advocates to uncover what inspired them to create change within themselves, their communities, and the natural world.

THE CHALLENGE

Despite previous successful seasons and high-quality editorial for the new season, Going Wild Dr. Rae Wynn-Grant presented unique podcast marketing challenges:

  • The host had limited availability to engage in external podcast interviews and traditional earned media requests, which were effective audience growth tactics that The Podglomerate employed in previous seasons.
  • Apple Podcasts’ iOS 17 update affected Going Wild with Dr. Rae Wynn-Grant. As of September 2023, Apple stopped automatically downloading past episodes when new users engage with a podcast feed. Automatic downloads also no longer occur for listeners who haven’t played any of the last five episodes or engaged in the past 15 days. This mainly impacted long-running shows like Going Wild. While the show did not lose any true listeners, but rather downloads (considered by some to be a vanity metric), The Podglomerate had to work against previously inflated download counts due to automatic downloads.
Danielle-Broza,-Head-of-Digital-at-Nature
“The Podglomerate have been wonderful marketing and PR strategy partners. They’ve even provided valuable industry- and trend-related guidance to our production team.”
Danielle Broza, Head of Digital at Nature

THE SOLUTION

The Podglomerate crafted a comprehensive marketing strategy to maximize exposure for Going Wild with Dr. Rae Wynn-Grant, which included:

  • Cross-Promotion: Leveraging relationships with top science and nature podcasts for audience sharing.
  • Podcast App Features: Securing prominent placements across Apple Podcasts, Spotify, Amazon Music, and others.
  • Paid Acquisition: Booking paid audio promotions on science and nature podcasts with highly engaged audiences.
  • Data Management: Monitoring and assessing the season’s audience development and engagement.

Keep reading to discover how we achieved incredible results for Nature in each of these key podcast marketing and growth areas.

What was the most impactful part of The Podglomerate’s marketing approach for Going Wild with Dr. Rae Wynn-Grant?

“The team is patient and committed to working with our legacy brand considerations and has helped us reach a wider and more diverse set of audiences, as well as secure various respected media placements and sponsor opportunities.”

Danielle Broza, Head of Digital at Nature
Going Wild with Dr. Rae Wynn-Grant

THE Process

A podcast marketing agency’s role is to provide comprehensive audience growth strategies tailored to each show’s goals, target listeners, available resources, and genre. Here’s how we supported Going Wild with Dr. Rae Wynn-Grant:

  • Cross-Promotion: Partnered with top publishers including Condé Nast Traveler, New Hampshire Public Radio, AFAR, Smithsonian Magazine, and other networks to arrange high-impact feed drops and cross-promotional swaps.
  • Podcast App Features: Ensured broad distribution and secured high-visibility placements in major podcast directories, supporting the goal of podcast audience growth.
  • Paid Acquisition: Arranged advertisements on chart-topping science and nature podcasts, resulting in low cost per acquisitions and strong device conversion rates for Going Wild with Dr. Rae Wynn-Grant.
  • Data Management: Monitored audience growth, engagement, retention, and demographics to help Nature understand the season’s impact and relationship to its listeners.

The Results

  • Achieved nearly 300k season downloads (roughly a 15% increase in downloads from season three) and more than 1M lifetime downloads for the series to-date, demonstrating significant audience engagement and proving the power of our strategic podcast growth methods.
  • Featured in more than 10 major podcast apps, including Apple Podcasts, Spotify, Amazon Music, NPR, and Castbox, particularly in Earth Day-related collections.  
  • Secured nearly 1M impressions from cross-promotional swaps with major podcast networks and from advertisements on chart-topping science and nature podcasts.
  • Ranked #3 Nature and #24 in Science on Apple Podcasts.

This podcast marketing case study exemplifies how a tailored audience growth strategy can help a seasonal podcast reach new heights. Through smart growth tactics, keen data analysis, and paid acquisition, The Podglomerate helped Going Wild with Dr. Rae Wynn-Grant surpass 1M lifetime downloads across its series. 

Want to learn how The Podglomerate can grow your podcast’s audience? Email us at [email protected].

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