No Small Endeavor with Lee C. Camp

Objective

The Podglomerate is the industry-leading podcast services company recently recognized as the “Best Podcast Marketing & Production Agency” by PR Daily. We specialize in comprehensive podcast growth strategies and have a proven track record with major media outlets and publishers, including NPR, Netflix, and AFAR.

In 2025, The Podglomerate supported No Small Endeavor with a multi-channel marketing strategy that included press outreach, podcast app features, paid acquisition, digital media optimization, cross-promotional swaps, and award submissions.

The Podglomerate’s goals were to:

Grow both No Small Endeavor’s free and premium podcast audiences
Secure coverage, placements, and partnerships aligned with the podcast’s focus on human flourishing
Promote a live tour through targeted press outreach and campaigns
Elevate the podcast’s profile to attract high-caliber guests through podcast awards strategy and media coverage

01CHALLENGE
02SOLUTION
03PROCESS
04RESULTS

Show Summary

No Small Endeavor with Lee C. Camp is the Signal Award-winning and Ambie Award-nominated podcast series exploring what it means to live a good life. Created and hosted by award-winning teacher and professor Lee C. Camp, the show brings together some of the most influential authors, scientists, artists, psychologists, philosophers, and theologians to unpack life’s biggest questions. No Small Endeavor is produced by Great Feeling Studios, with PRX serving as its national radio distributor.

THE CHALLENGE

After three consecutive years of successfully marketing No Small Endeavor, The Podglomerate faced an increasingly competitive podcast landscape in 2025. Key challenges included:

Acquiring, converting, and retaining new listeners
Unlocking fresh promotional opportunities to further elevate the podcast’s profile

“All the folks at The Podglomerate are consummate professionals.”

— Lee C. Camp, Creator and Host of No Small Endeavor

THE SOLUTION

The Podglomerate crafted a comprehensive marketing strategy to increase the audience and exposure for No Small Endeavor, which included:

Publicity: Targeted media outreach to local and regional media outlets (aligned with the show’s live tour stops), trade outlets, and national and international media outlets.
Marketing: Strategic recommendations to leverage No Small Endeavor’s owned (newsletter and website) and social media channels to promote the podcast.
Cross-Promotion: Leveraging relationships with top religion and spirituality, society and culture, philosophy, and education podcasts.
Podcast App Features: Securing prominent placements across NPR, iHeart, Castro, and Amazon Music.
Award Submissions: Positioning No Small Endeavor for prestigious podcast awards to solidify its reputation and reach.
Paid Acquisition: Booking in-app advertisements on podcast platforms with highly engaged users, in addition to paid audio promotions on popular religion and spirituality and society and culture podcasts.
Data Management: Monitoring and assessing the show’s audience development and engagement on both the free and premium feeds.

Keep reading to discover how we achieved incredible results for No Small Endeavor in each of these key podcast marketing and audience growth areas.

How has your experience been working with The Podglomerate for marketing of No Small Endeavor?

“The Podglomerate does what they say they’re going to do: they stay on top of technological developments, they maintain and help facilitate top-of-the-line industry relationships, and they get results. And in the midst of all that, they’re fun to work with!”

Lee C. Camp, Creator and Host of No Small Endeavor

THE Process

A podcast marketing agency’s role is to provide comprehensive audience growth strategies tailored to each show’s goals, target listeners, available resources, and genre. Here’s how we supported No Small Endeavor:

Publicity: Developed a press kit and strategically pitched No Small Endeavor to key outlets, including Christian, philosophical, and local and regional media, as part of this podcast marketing strategy.
Marketing: Optimized No Small Endeavor’s owned and social media channels, including its website and newsletter, to drive listenership and track attribution.
Cross-Promotion: Partnered with top publishers, including Slate, Freakonomics Radio, Christianity Today, and The Boston Globe, to arrange high-impact feed drops and cross-promotional swaps.
Podcast App Features: Ensured broad distribution and secured high-visibility placements in major podcast directories, supporting the goal of podcast audience growth.
Award Submissions: Submitted No Small Endeavor to industry awards, earning a nomination from a top-tier podcast competition.
Paid Acquisition: Arranged advertisements on highly-engaged podcast players and chart-topping religion and spirituality and society and culture podcasts, resulting in low cost per acquisition and strong device conversion rates for No Small Endeavor.
Data Management: Monitored audience growth, engagement, retention, and demographics to help No Small Endeavor understand the marketing campaign’s impact and relationship to its free listeners and paid subscribers.

The Results

Achieved more than 2M lifetime downloads for the full series and increased episodic downloads by up to 20%, demonstrating significant audience engagement and proving the power of our strategic podcast growth methods.
Obtained nearly 25 earned media placements, including the host’s appearances on WSMV’s Today in Nashville, the Gravity Commons Podcast, Getting Work To Work, The Habit, and Being Human with Steve Cuss; editorial coverage from Wide Open Country, MusicRadar, Premier Christianity, Yahoo, MSN, and Parade, among other outlets; and app features from NPR, Amazon Music, iHeart, and Castro.
Earned a nomination from a prominent podcast award competition.
Secured more than 1M impressions from cross-promotional swaps with major podcast networks and from advertisements on other chart-topping podcasts and highly-engaged podcast players.
Ranked #74 Society & Culture Podcast on Apple Podcasts.

This case study demonstrates how a tailored audience growth strategy can help an established podcast reach new heights. Through smart growth tactics, keen data analysis, and paid acquisition, The Podglomerate helped No Small Endeavor surpass 2M lifetime downloads.

Want to learn how The Podglomerate can grow your podcast’s audience? Email us at [email protected].

No Small Endeavor with Lee C. Camp

Objective

01CHALLENGE

02SOLUTION

03PROCESS

04RESULTS

Show Summary

THE CHALLENGE

THE SOLUTION

How has your experience been working with The Podglomerate for marketing of No Small Endeavor?

THE Process

The Results

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