5 Secrets of Podcast Ad Attribution with Pete Birsinger and Cameron Hendrix
Chartable is sunsetting. Here’s what you should know about attribution for podcast marketing and advertising campaigns in 2025.
Chartable is sunsetting. Here’s what you should know about attribution for podcast marketing and advertising campaigns in 2025.
Chartable is sunsetting. Here’s what you should know about attribution for podcast marketing and advertising campaigns in 2025.
Explore predictions for 2025 from podcast industry leaders in this Podcast Perspectives retrospective by The Podglomerate. Reflect on 2024’s challenges and discover insights on trends, innovations, and advice for creators shaping the future of podcasting.
Producing a podcast involves more than just great audio content. Adding video can help your podcast stand out and reach a broader audience. Video engages visual learners, builds a stronger connection with viewers, and boosts shareability.
Whether you’re new to podcasting or an experienced host, integrating video can enhance your content and grow your audience.
Learn the best tips to get your show featured on major podcast apps like Apple Podcasts, Spotify, Amazon Music, and beyond.Â
Grow your podcast’s audience through paid advertising on podcast apps, other related podcasts, email newsletters, and social media.
The Webby Awards, Signal Awards, and Anthem Awards are just a few podcast competitions. Why should you submit your podcast for awards consideration? And how can you strengthen your podcast entry to increase the chances of bringing home a trophy?Â
If you’ve been trying to grow your podcast audience for long, chances are you’ve begun to explore the power of cross-promos. As a listener, you’ve likely heard these on your favorite show plenty of times. While they can vary in style, a cross-promo is essentially a deal between two shows to promote one another on their podcasts. Most often, this consists of a 30-60 second ad swap.Â
Podcast marketing can include a wide variety of tactics. If you’re looking to grow your audience in a significant way, one of the best strategies is to coordinate a podcast feed drop (or feed swap), wherein two podcasters agree to place episodes from each other’s shows on their respective platforms.
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