How to Advertise Your Podcast for Growth
Grow your podcast’s audience through paid advertising on podcast apps, other related podcasts, email newsletters, and social media.
Grow your podcast’s audience through paid advertising on podcast apps, other related podcasts, email newsletters, and social media.
The Webby Awards, Signal Awards, and Anthem Awards are just a few podcast competitions. Why should you submit your podcast for awards consideration? And how can you strengthen your podcast entry to increase the chances of bringing home a trophy?
If you’ve been trying to grow your podcast audience for long, chances are you’ve begun to explore the power of cross-promos. As a listener, you’ve likely heard these on your favorite show plenty of times. While they can vary in style, a cross-promo is essentially a deal between two shows to promote one another on their podcasts. Most often, this consists of a 30-60 second ad swap.
Podcast marketing can include a wide variety of tactics. If you’re looking to grow your audience in a significant way, one of the best strategies is to coordinate a podcast feed drop (or feed swap), wherein two podcasters agree to place episodes from each other’s shows on their respective platforms.
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