Podcast Paid Promotion Services

Launching a podcast is just the beginning. Growing an audience in today’s media landscape requires smart promotion. In addition to earned media, creators can accelerate podcast growth with paid advertising across podcast apps, other podcasts, newsletters, display advertising, social media, and more. But you need a smart, coordinated, and transparent strategy — and that’s where we can help.

Our paid acquisition services are designed to maximize your ad spend and expand your reach. Having spent more than 5 million dollars on past paid podcast promotional campaigns, we know what works, what doesn’t (and have the data to prove it), and how to stretch your budget further. Give us your ad budget, and we’ll give you a winning paid promotion strategy that gets your show in front of the right listeners. Don’t know what you should spend? We can walk you through what to expect as a general cost per acquisition (CPA) based on your show structure and genre, and we can work backwards to determine which budget best fits your goals and resources.

Paid Podcast Promotions

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Do you have a podcast?

Share your budget and growth goals, and we’ll design a custom podcast advertising plan for your show.

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Our Paid Promotions Process

Strategy and Plan

We start by defining your target audience, key goals, and campaign objectives. From there, we build a tailored podcast ad strategy designed to reach the right listeners with the right message.

Channel Selection

Not all ads are created equal. Based on your show and audience, we’ll recommend the best mix of paid promotion channels for exposure and conversion, including:
● Podcast app placements (Pocket Casts, Overcast, Podcast Addict, etc).
● Ads on comparable podcasts.
● Sponsorships and host-read integrations.
● Targeted email newsletter placements.
● Paid social campaigns.
● Display ad campaigns.
● Various new podcast-specific tools that we categorize under ‘miscellaneous’

Execution and Optimization

Once live, we manage the entire campaign: negotiating ad buys, designing creative, and tracking performance. Using real-time data, we optimize placements to maximize downloads, listeners, engagement, and ROI.

Measurement and Reporting

You’ll receive clear reporting on how your ads are performing, with data-driven insights to guide future campaigns and scale what’s working.

Trusted By Top Brands

What to Expect From Our Podcast Promotion Services

Proven Results

We’ve managed millions in podcast ad spend, giving us unique insights into what drives audience growth. Your campaign benefits from our tested strategies and historic performance data.

Customized Campaigns

No two podcasts are the same. We design campaigns that align with your content, audience, and brand goals.

Cross-Channel Reach

From in-app placements to newsletter ads and podcast sponsorships, we make sure your show reaches potential listeners wherever they already spend time.

Data-Driven Optimization

With continuous tracking and campaign refinement, we ensure your ad dollars are used efficiently. We deliver measurable growth, not guesswork.

Recent Work

The 13th Step

The Podglomerate amplifies The 13th Step, an investigative podcast from NHPR, securing widespread audience engagement, critical acclaim, and prestigious industry awards.

Tricycle: The Buddhist Review

The Podglomerate enhances Tricycle’s podcast production, optimizing workflows, elevating audio quality, and seamlessly managing remote recordings across global guests.

Missing Pages

The Podglomerate launches "Missing Pages," a literary investigative podcast, achieving significant downloads, critical acclaim, and a sustained audience following.

Creative Pep Talk

The Podglomerate maximizes Creative Pep Talk’s advertising potential by securing brand-aligned sponsors, integrating programmatic ads, and maintaining the show’s creative integrity.

What Could Go Right?

The Podglomerate helps The Progress Network optimize production quality, streamline audio/video workflows, and seamlessly manage multi-time-zone syncing for "What Could Go Right?"

Why Podcasters Love Our Marketing Services

“The Podglomerate was a great partner to launch my podcast Deep Purpose. They not only got the content, but then helped find ideal venues to get it to the right people! Great thought partner but also someone who could put ideas into action.”

“Working with The Podglomerate team has been key to growing our podcast. They are absolute pros in the complicated world of marketing podcasts and are happy to share their deep knowledge. They helped Sea Change get featured on huge audience shows, set up successful cross-promotions, and helped us develop a marketing strategy so that we know what to prioritize with limited time. The Podglomerate not only supercharges shows, but they are also truly a joy to work with!”

"The Podglomerate team was absolutely integral to the launch of our investigative series. They had a terrific launch blueprint and executed a well-organized marketing plan over the course of many weeks – both of which made sure that our reporting ended up reaching a huge listening audience."