Podcast Marketing Services

Great podcasts deserve great audiences. Our podcast marketing services help creators, brands, and organizations grow their shows by combining proven promotional strategies with data-driven insights. Whether you’re launching a new podcast or scaling an existing one, we’ll build and execute a marketing plan designed to expand your reach and engage loyal listeners.

Ever wondered how to use your website, email newsletter, or social media platforms to drive podcast listeners? From audience targeting and content promotion to partnerships and analytics, we bring together the tools and expertise needed to cut through the noise and make your podcast stand out.

Podcast Marketing Services

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Do you have a podcast?

Tell us your marketing goals, and we’ll design a podcast growth plan tailored to your show.

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Our Podcast Marketing Process

Discovery and Strategy

We begin with a deep dive into your podcast, brand, and audience. Together, we identify your growth goals and create a podcast marketing strategy designed for measurable success.

Channel Selection

Not all platforms are a fit for your audience. We identify and activate the best marketing channels for your show, including: Website, Social Media, Email Newsletter, Other podcasts in your organization/network, Partnerships, Live Events, Apps and Tech Stack.

Distribution

Our team manages the marketing execution, from copywriting and creative to campaign setup and launch. As results come in, we refine strategies to maximize ROI and listener acquisition.

Measurement and Reporting

You’ll receive transparent, data-backed reports showing how your podcast marketing is performing and where growth is accelerating. We use this data to inform future iterations within the campaign.

Trusted By Top Brands

What to Expect From Our Podcast Marketing Services

Audience Growth Expertise

We’ve helped podcasts across industries grow their audiences by millions of downloads and listeners. With tested strategies and proven frameworks, we know how to market podcasts effectively.

Custom-Built Strategies

Every podcast is unique. We design campaigns around your show’s brand, audience, and goals.

Multi-Channel Approach

From social to in-app promotions, podcast swaps to newsletter features, we maximize visibility by leveraging multiple touchpoints.

Ongoing Support

Podcast marketing isn’t a one-time push. It is an ongoing collaboration. We provide continuous optimization and long-term growth strategies to keep your audience expanding.

Recent Work

The Boston Globe’s Spotlight: Snitch City

The Podglomerate successfully marketed the launch of The Boston Globe’s investigative podcast Spotlight: Snitch City by securing more than 1 million downloads / views, critical acclaim, and prestigious industry award recognition.

The 13th Step

The Podglomerate amplifies The 13th Step, an investigative podcast from NHPR, securing widespread audience engagement, critical acclaim, and prestigious industry awards.

Tricycle: The Buddhist Review

The Podglomerate enhances Tricycle’s podcast production, optimizing workflows, elevating audio quality, and seamlessly managing remote recordings across global guests.

Missing Pages

The Podglomerate launches "Missing Pages," a literary investigative podcast, achieving significant downloads, critical acclaim, and a sustained audience following.

Creative Pep Talk

The Podglomerate maximizes Creative Pep Talk’s advertising potential by securing brand-aligned sponsors, integrating programmatic ads, and maintaining the show’s creative integrity.

Why Podcasters Love Our Marketing Services

“The Podglomerate was a great partner to launch my podcast Deep Purpose. They not only got the content, but then helped find ideal venues to get it to the right people! Great thought partner but also someone who could put ideas into action.”

“Working with The Podglomerate team has been key to growing our podcast. They are absolute pros in the complicated world of marketing podcasts and are happy to share their deep knowledge. They helped Sea Change get featured on huge audience shows, set up successful cross-promotions, and helped us develop a marketing strategy so that we know what to prioritize with limited time. The Podglomerate not only supercharges shows, but they are also truly a joy to work with!”

"The Podglomerate team was absolutely integral to the launch of our investigative series. They had a terrific launch blueprint and executed a well-organized marketing plan over the course of many weeks – both of which made sure that our reporting ended up reaching a huge listening audience."

WHAT’S INCLUDED:

Every show will have its own process based on budget, timing, and scope, but here’s a breakdown of what’s possible.

Goalsetting

Simply tell us which show/episode you’d like to position for awards consideration and your ideal budget.

Ideation

The Podglomerate will create a shortlist of targeted podcast awards and recommended categories based on content alignment and competitive advantage.

Awards Submission Materials

Once the shortlist is approved, The Podglomerate will coordinate the submission materials (including drafting the entry’s copy and uploading podcast audio).

Additional Marketing Support

The Podglomerate will monitor the awards entry and its announcement. If your podcast brings home a trophy, we’ll provide additional guidance on how to market this “win” to boost your podcast’s profile and further grow your audience.

Podcast Marketing Services