Generation Barney
The Podglomerate effectively marketed Generation Barney in 2024, generating nearly half a million downloads.
The Podglomerate is the industry-leading podcast services company, named the “Best Podcast Production & Marketing Agency” by PR Daily, as well as a “Fastest Growing Company in New England 2025 and 2026” by The Boston Globe and “Fastest Growing Company in America 2026” by the Financial Times. We specialize in comprehensive podcast growth strategies and have a proven track record with major media outlets and publishers, including The Boston Globe, NPR, PBS, and Netflix.
In 2026, The Podglomerate supported More Equitable Democracy’s podcast The Future of Our Former Democracy with a multi-channel marketing strategy that included press outreach, podcast app features, digital media optimization, cross-promotional swaps, paid acquisition, and award submissions.
The Podglomerate’s goals were to:
The Future of Our Former Democracy is the Signal Award-winning, chart-topping podcast produced by More Equitable Democracy, a racial justice organization focused on election reform. Season one explored how proportional representation helped Northern Ireland emerge from 30 years of violent sectarian conflict and what the U.S. could learn from Ireland’s experience. In season two, the podcast examined the rise of far-right movements in Germany and the United States, showing how America’s electoral system has enabled minority rule and democratic erosion, while Germany’s proportional representation system has helped constrain extremist power.
After successfully marketing the first season of The Future of Our Former Democracy in 2024, The Podglomerate faced an increasingly competitive podcast landscape in 2026. Key challenges included:
The Podglomerate crafted a comprehensive marketing plan to grow the audience and exposure for season two of The Future of Our Former Democracy, which included:
Keep reading to discover how we achieved strong results for The Future of Our Former Democracy in each of these key podcast marketing and audience growth areas.
“Producing our show was no small expense, but because we believed in our story, and that it was worth telling the right way, we happily made the investment to bring our show to life. But it was The Podglomerate’s campaign work that ultimately justified the cost of our podcast: their campaign was the reason our audience actually found the show and listened to it. Dollars to donuts, our partnership with The Podglomerate was one of the most cost-effective, bang-for-buck relationships we’ve ever had with a communications firm.”
A podcast marketing agency’s role is to provide extensive audience growth strategies tailored to each show’s goals, target listeners, available resources, and genre. Here’s how we supported The Future of Our Former Democracy:
This case study highlights how a tailored audience growth strategy helped The Future of Our Former Democracy stand-out in a competitive podcast landscape. Through strategic publicity, smart growth tactics, paid acquisition, and keen data analysis, The Podglomerate helped the podcast series reach more than 65K lifetime downloads while laying the groundwork for future seasons, including the release of The Future of Our Former Democracy’s third season and a spin-off podcast in fall 2026.
Want to learn how The Podglomerate can grow your podcast’s audience? Email us at [email protected].
The Podglomerate effectively marketed Generation Barney in 2024, generating nearly half a million downloads.
The Podglomerate successfully marketed No Small Endeavor with Lee C. Camp in 2025, generating more than 2M lifetime downloads.
The Podglomerate partnered with The Garrison Institute to launch The Garrison Institute Presents: The Common Good, building a global production workflow that supports research-driven conversations with leading voices in science, spirituality, and social change. The result is a professionally produced podcast that extends the Institute’s mission beyond its physical retreat center into the digital space.
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